We are delighted to announce the organisations that will be funded in the first round of Amplify London, our new fund in partnership with YouTube Music.
Each of the five organisations listed below will receive a grant to deliver a grassroots music project for young people in London. Among the funded projects are an all-girl rock summer camp, a series of songwriting workshops for vulnerable young people, and a six-week music production course. Project themes include Windrush and combating hate, and young people will develop industry skills from song writing to sound engineering to producing a music video.
Four of the five projects will be running this year as planned despite coronavirus, using a combination of online delivery and face-to-face activities in music studios, youth centres and local areas. Together, the five projects will directly reach up to 200 young people aged 11-21, across at least six London boroughs.
Mayor of London, Sadiq Khan, said: “I’m delighted that the London Music Fund and YouTube Music are providing opportunities for young people across the capital. Music has the power to transform lives and these grants will inspire the next generation of musicians and support our vital grassroots organisations at a time when they need it the most.”
The five funded organisations and their projects are listed below.
Ebenezer Ayerh of Ruff Sqwad Arts Foundation, whose project commences this month, said: “With youth clubs shut down for so long, young people are incredibly eager to do something creative and positive in the real world. This funding will enable us to work with some of East London’s most talented young people wanting to pursue careers as mainstream recording artists and sound engineers, who may not otherwise be able to find such opportunities. We are really excited about this grant from Amplify London and look forward to working with everyone.”
A previous Ruff Sqwad Arts Foundation project for young artists
All five funded projects will receive professional advice and guidance on monitoring & evaluation as well as the funding. This will be provided by youth music charity Sound Connections, while YouTube Music will offer 1:1 training with the organisations and young people in the projects enabling them to use the platform and shine a light on their talents. YouTube Music will also bring in some of their key partners and artists from the industry for masterclasses with the young people.
Chrissy Kinsella, CEO of the London Music Fund, said: “At a time when small, grassroots music organisations are facing unprecedented and difficult times, we are thrilled to be announcing this support. These five projects will reach young people who will be most adversely affected by the current crisis over the next 12 months. We are delighted to be able to support this significant work in our new partnership with YouTube Music and look forward to working with these projects.”
Christina Matteotti, Head of Music, EMEA Partnerships at Google, said: “Now more than ever, young people need to be given the support and opportunity to create and pursue their passions in the music industry. Everyone at YouTube Music is passionate about seeing the next generation of talent thrive, and we’re delighted to work with the London Music Fund to support projects across the capital. YouTube Music is committed to doing whatever we can we can to help young creatives share their music with the world.”
For more information about Amplify London, including how organisations can apply for funding, please click here.