AMPLIFY

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Amplify

Our collaboration with YouTube

Amplify is a pioneering programme set up in partnership with YouTube to support grassroots organisations providing training opportunities within the music industry, widening access to creative pathways for young people who face barriers in their careers. The fund enables access to music-based projects, mentors, personal development programmes and performance spaces for young creatives. It aims to support organisations to develop their work, forge links with the music industry and the music education sector, supporting young people from under-represented backgrounds into music industry careers.

Amplify London launched in February 2020, in collaboration with YouTube and Sound Connections. To date Amplify London has provided grants to 20 organisations for projects across London. It will support a further five grassroots music projects for young people across the capital during 2025.

We were thrilled to launch Amplify Liverpool in March 2025, supported by the UNESCO City of Music.

Please visit our Amplify website for further information Amplify Music | Music Charity | Home

Amplify Funding

Who is this fund for?

Amplify is for small and grassroots organisations (not individuals) undertaking direct music delivery work with young people primarily aged between 14-21 (but can include participants up to the age of 25) who face barriers in their music-making. For example, by providing music creation, production, technology, recording, creative career support, and live or digital performance opportunities. Organisations based in London or Liverpool can apply for a project grant of up to £6000.

The funding is not open to schools, music education hubs or Arts Council NPOs. We are aiming to help small organisations working at grassroots level, to reach the next stage of their development.

To find out more about Amplify funding please visit our website Amplify Music | Music Charity | Home

Amplify London 2025 projects

We are delighted to support five projects in London in 2025:

Finding Rhythms: Making Waves - Professional Development Programme

Finding Rhythms uses music as a catalyst to empower young people to change their lives. They do this through delivering collaborative music-making courses for those at risk of offending, in a range of custodial and community settings. Their creative programmes are delivered by music professionals who develop participants' wellbeing and transferable skills, preparing them for a better future in society. Making Waves is a music-making and mentoring project in South London supporting young people at risk of offending with engaging music activity, targeted mentoring and further professional development.

Rap Therapy: Rap Enterprise Accelerator

Rap Therapy was set up to strengthen the mental health of young people through rap. Their vision is two fold - first, working with schools to deliver interactive workshops, using rap as a therapeutic tool for strengthening the mental wellbeing of young people. Second, supporting groups of young people that have a keen interest and commitment to progressing a career in music, specifically rap music. Their Rap Enterprise Accelerator (REA) will support 14 young people through a carefully designed development curriculum, focusing on skills development, musical output and network, all of which is combined to empower the young people to access a career in the music industry.

Rising Tide: Young Men’s Space & Girls to the Front

Rising Tide Trust is an innovative youth arts trust, based in the heart of Hackney. They offer young people ages 16-25 a place to fully explore their creative potential, understand their place in the world and to prepare for the realities of professional creative life. Girls to the Front is designed to support underrepresented genders in accessing musical spaces with confidence, run in parallel with Young Men’s Space - a space for young men to use song-writing and music to explore critical issues around masculinity, respectful relationships and misogyny.

True Cadence: Amplify Change: Music with a purpose

True Cadence is a multi-award-winning music organisation based in Barking and Dagenham. They run programmes across East London, providing age-relatable mentoring, tailored artistic development, and industry knowledge to children and young people aged 8 to 25. Amplify Change: Music with a Purpose is a youth-led music project in which participants will collaboratively write, record, and produce material addressing social issues. Participants will gain hands-on industry experience, developing creative, teamwork, and employability skills while amplifying their voices through meaningful, socially conscious music.

Yeah Youth UK: Come True Sessions

Yeah Youth UK is a growing music project serving young people of the global majority in developing their creative journeys. The opportunities break down access barriers into the music industry whilst developing the artistic skills through specialist workshops delivered by artist mentors active in their field. Their aim is to provide safe spaces for young people who wouldn't otherwise have access to tangible opportunities & knowledge, to collaborate together, uniting postcodes preventing youth violence while providing pathways into the music industry. "Come true" (if not aware, is wordplay MLE slang "come through /pronounced tru" meaning turning up & bringing someone into an opportunity & being yourself, co designed with Yeah Youth’s young people) is a music project for young people to experience artistic development with professional industry mentorship and creating in studio.

Previously funded organisations

Click the buttons below to find out about previous Amplify projects: